Posted on February 11, 2019 at 01:26 PM
Welcome to the battle of apps vs bots. Are you team chatbot or team app? Pick your sides because we might have a tough fight. We know you all are cheering for your sides. We can hear some say that the Mobile apps era is over!! while the other side screaming the bots are nothing but just a fancy sales tactic!
We are here with an answer to this hotly debated topic of apps vs bots or chatbots vs mobile apps. But let’s first introduce you to the two teams.
Apps are small, self-contained programs specially designed for mobile devices and tablets to improve the user experience. Mobile apps turned 10 on the summer of 2018. While existing for more than a decade in the market, they have been transforming the users’ lives in so many different ways. From booking cabs or hotels in one tap to generating millions of revenue, they have not only done well to the society or the companies but also to the world economy. The global app revenue is estimated to hit $189 billion in 2020.
We do not need to explain what apps are since they have been around us for quite a good time. Even the little kids know these days what an app is and where to find one. Apple’s app store and Google’s play store are the two major platforms providing a vast number of apps to download for the users. App store alone claims to have over 180 billion downloads.
Now, unlike apps, chatbots are pretty new in the market and are yet in the developing stage. A Chatbot is an artificial intelligence (AI) software that can stimulate a conversation with a user through interfaces like apps and websites. They enhance the customer experience by creating a conversational platform between a business and a user. Chatbots is a vast topic. To get an in-depth understanding of chatbots we recommend you to read our articles on chatbot. Whenever you open some website you must have seen a message popping on the screen with ‘How can I help you?’ or something similar. Well, that are chatbots.
Even though the chatbots are a new edition in the market they keep on blooming rapidly. The global chatbot economy is growing and will continue to grow at a rate of 37.1% during the period of 2017-2020. Chatbot market size is set to exceed $ 1.34 billion by 2024. Hence, opportunities are endless and growing every day.
Well, we all know how much easier our lives have been with mobile apps. We no longer need a computer or a website to make a presentation or an excel sheet. We can do it just through Microsoft’s office apps. Photo editing, food ordering, hotel booking, cab booking, and oh! how can we forget shopping; The apps let you do it all in just a few taps. We have an app for probably everything today.
You can hear the app team screaming the other ways in which the mobile apps have helped a business thrive. It includes customer engagement, increased sales, enhanced loyalty and commitment, brand image etc.
Apps have given a great push to business revenues. Many businesses witnessed significant growth in their sales after launching a mobile app. Let us tell you about Starbucks. Starbucks made loyal digital relations with its customers by providing them with a mobile app. It tremendously enhanced customer engagement and solidified relationships with 14.2 million active U.S. rewards program members. Users were allowed to customize their orders. The app also suggested the possible combinations they can try on the basis of their past preferences and many drool-worthy offers for the users just through one app.
Convincing enough that the smartphone apps are the best? Wait, hear out the team Chatbot before your jump to any conclusion.
Chatbots are taking over the market by storm. Do you know that consumer preferences have been shifted to conversational marketing rather than traditional marketing? No? Well, you just heard it from us now. People like someone to attend them when they visit your website or any social media platform for that matter. Having an automated chatbot is a big relief to the companies.
Don’t believe us? Hear out what Adidas has to say about it.
Adidas introduced a women’s chatbot for its female customers specifically, for fitness sessions program. The sessions were fully booked within minutes. In the first two weeks alone, 2000 people signed up with 80% repeat use. The company claims that the retention after one week was 60% which is far better than what could have been received with an app. Gower was appreciative and positive about the results of chatbot implementation and said that Adidas will look forward to utilizing chatbots in other activities as well.
No, Chatbots will never replace apps just as apps never replaced websites. The simple reason being that the two are quite different yet complementary. The chatbots will work effectually if complemented with apps. The apps cannot alone do the work of chatbots nor can the chatbots alone function like an app. However not implementing a chatbot will make your company suffer the same way the companies did when they failed to implement social media. So better catchup with the new trends and make the most of it before its too late!
We could talk tech all day. But we’d like to do things too,
like everything we’ve been promising out here.