Lead generation is the method of generating interest in your product and service from potential customers. As an entrepreneur or marketer, you’re there to build your brand, establish yourself as an industry leader and grow your following. This will only happen by generating leads and because the way people consume media has changed, lead generation has changed as well. Social media is the best platform to generate leads for any business as predictions in 2018, there will be around 2.67 billion social media users around the world. So, let’s discuss how social media helps in generating leads.
Find your Target Audience on Social Media:
Social networks such as Facebook, LinkedIn, Instagram, Snapchat, Twitter, and other popular social media sites help you to find the relevant audience for your business. They share content relevant to your products and services. They are posting about what goes on in their lives. They’ve joined groups that can help them with their daily challenges. You can utilize the information available to not only find them but get to know them on a deeper level.
Spend on Paid Social Media Advertising:
Social media advertising is more targeted than they were before, as you can now choose who to display your ads with parameters such as location, interests, demographics, and more. Although it’s not free but very much effective in generating leads. This may lead to a smaller audience but you’ll be sure that your ads will only be shown to people who really fit in your consumer profile. This for sure method to generate high-quality leads.
A custom hashtag is a productive way to establish your brand personality and to spread brand awareness. People discover new brands this way. When you search for that hashtag, you will find photos and posts related to a certain brand start coming up. So make it fun and short so that people will remember it easily. This will help you in creating new leads and you’ll get just from using a creative hashtag.
Engage with your Followers:
Start posting content on social media accounts and engage yourself with customers. Social media marketing is not just about posting content. You need to answer messages, comments, and engage with your followers. If someone uses your hashtag or mentioned you in one of their posts. Say something! React positively to show people that there’s a real person behind your brand. This will create a good impression to your customer plus they will start believing in your brand. Which will help you create leads in a long term?
Above are the tips which will help to generate leads for your business with the help of social media. If you’re not leveraging the power of social media for lead generation, then you’re missing out on a ton of opportunities for your business!