Impact of Social Media Marketing

Posted on July 17, 2018 at 10:54 AM

Social Media
Major benefits of Social Media Marketing For Businesses is it provides the real-time traffic and increase sale tremendously.

Six Factors that are responsible for Social Media Marketing:


Improved customer insights

This is the best way to connect to user, as they can always  share their insights as they are aware that the company is listening to them. Social Media allows them to see what potential customers are looking and their opinions.

Better customer service

Social media allows businesses to respond to their grievances, questions and concerns almost instantaneously. Customers always prefer brand that they are most interactive with, they want to be assured that, if they have a problem they can receive help at the earliest. According to the survey done from Forbes, 73% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people.

Cost efficient

Cost is what makes the customer think twice if you have fixed marketing budget. Social Media is the best way to get the business by promoting it on Facebook,Twitter, Pinterest, etc, which allow sharing your content for business charging nothing. Hence Social media is an affordable advertising platform.

Connectivity with customers

Every business have two phases to cater Customer cum Business Management. Social Media connects with real audience to understand the latest changing preferences, The business will always be connecting to the customers in terms of changing, lifestyles and resources and adapt to the changing interest of the consumers. Companies will also be able to cater to the dynamic interests and innovate on their marketing campaign accordingly

Establishing Brand Awareness

Through social media is the best possible way to increase the brand awareness among customers as businesses can create awareness by building company image. Brand ambassadors is always big challenge for all industries. So by providing Social Media tricks, we can get business out from various platforms.


Through the increased exposure on social media, it drives traffic into the company. This in turn converts the potential customers to actual customers. Therefore, increasing sales. Facebook, Twitter, Google+, Wikipedia, Pinterest, LinkedIn, Reddit, Instagram and many more are the target platform that are used for Social Media Marketing. Social media is bringing a big change, as businesses are using social media in innovation, customers service, brand building, information technology, etc.. With the help of Social media businesses can attract more prospects and innovate their business plan and accordingly witness profits and sales like never before.

Importance of Social Media Marketing

Social media is used all around the globe to make connections and share information. On a personal side social Media allows users to communicate with friends and family, on a professional front, social media lets users communicate with professionals from the business. Social media has opened avenues for businesses that are limitless and have made 360 revolution in terms of sale or were too complicated. Social media is a powerful tool at the fingertips of marketers use and they can share a piece of content with the audience in seconds. By regularly updating details about the company or brand or anything new launch makes it more useful by getting real audience views and feedback to modify it. Social Media Marketing is getting millions of people help you grow with their views, acceptance of products and even providing you get platform to brand yourself.

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