Question is why Digital Marketing is important? The reason behind this is that running any start up is no small feat. You have to focus on millions of things. From managing the payments, to product, to logistics, to recourses everything requires an eye for detail. In early days most entrepreneurs ignore marketing as it looks like an out-of-budget spend. However, if digital marketing is done in the right way it can be a huge boom for your start-up and will give you consumer insights to grow and accelerate your business. Here’s a list of things to do to market your start-up. One should be Mobile-ready: In the digital landscape, it is extreme importance that you are mobile-ready. You need to design a website which should be in a mobile-friendly format, but also ensure that you need to think of all those strategies that will help you in reaching out to your customers on their handheld devices. Studies suggest that mobile search are greater than desktop search and it would be a logical move to ensure that mobile is an essential or fundamental part of the overall marketing strategy. Put new processes and systems in place to interact with consumers more effectively on their mobile devices. Content is most important part: No doubt content is most important in digital marketing “content, without doubt, is king” a statement that all of us have heard and which can make a brand win or lose. The right content gets the consumer to relate and engage with the brand. Content is the pillar in which all your communication efforts stand. So you should write a quality content rather than writing the quantity of content. For an entrepreneur, it is of vital importance to ensure that the right efforts are made in the direction of content as it will help you witness a hype in web traffic and generate leads. SEO is a Long-term Investment: SEO is not a short-term project, you have to work on for long time to get the best result. Plus the result is not instant but the result is sure. If you are doing it in right way. SEO is basic of any project. Google, on a regular basis, announces updates and your website needs to be compliant based on those updates. So you should be up to date with all the rules. Consumers use the internet to get information on almost everything. To make sure your business catches their eye when the need arises is of extreme importance. Hence look at SEO with a long-term objective. Digital Marketing is more than Social Media: Digital marketing is not just about social media it is more than it. There is a lot more to do, It is important that start-ups quickly adapt to changes before turning into fossils. The world of digital comprises content marketing, videos, SEM, bookmarking, geo-targeting and a lot more. As a start-up, you must only invest in tools and platforms that make business sense. As Scott David Cook says, “A brand is no longer what we tell consumers, it is what consumers tell each other”. Digital marketing when done right can create a big Impact in a Long-term. A thumb rule that every entrepreneur must remember is that there are no short term gratifications. And that you need to constantly optimize your content it is both an art and science. Ensure that you have proper Call to Action attached with your content and do not expect results overnight. Technology is evolving and the digital marketing landscape is ever evolving.